All articles
Writing
2 min read
Write your opening line last
The first sentence is the hardest to write and the first one a recruiter reads. Write it after the rest of the letter, once you know what you are claiming.
Jamal Carter
Writing lead

Most people start a cover letter by staring at the first line. It feels logical to begin at the beginning, but the opening line has a specific job: it previews the strongest point in the letter. You cannot preview a point you have not written yet.
Draft the middle first
Start with the paragraph that holds your best proof. Write the result, the context and the number. For example: “At Halberd Savings I rebuilt the quarterly variance reports in Power BI and cut the monthly close from twelve days to seven.” Once that sentence exists, you know what the letter is about.
Then write the closing: what you want to happen next. Only then go back to the top.
Three openings that work
After the body is done, the opening usually writes itself. These three patterns cover most applications:
The result first: “I cut a monthly close from twelve days to seven, and your post asks for someone who can tighten the budget cycle.”
The connection first: “Chris Lam on your payments team suggested I write to you about the product marketing role.”
The reason first: “Your post asks for a researcher who can run studies with patients who rarely answer surveys, which describes my last four years.”
Each one names something concrete in the first 25 words. None of them starts with “I am writing to apply for,” which the reader already knows from the subject line or the form.
If your opening line could be pasted into any other application, it is a placeholder. Rewrite it until it only fits this one.
Openers to retire
“My name is...” Your name is already at the top of the page.
“I have always been passionate about...” Passion is a claim. A result is proof.
“I believe I would be a great fit.” Let the reader reach that conclusion from your evidence.
A five-minute routine
Write the proof paragraph first and underline the number in it.
Write the close: the next step you want.
Read the first three bullets of the job post again.
Draft three openers, one for each pattern above.
Read each opener on its own. Keep the one that only makes sense for this job.
Check it against the post
Before you send, put the job post next to your letter. The opening should echo the first or second requirement in the post, in your own words. If the post leads with “owns the roadmap for checkout,” an opening about checkout earns the second line a read.
Pithy’s Opening line writer handles this last step: it reads the post, finds the strongest overlap in your draft and suggests three openers. Pick one, or write your own and keep the suggestions as a check.
Three more short guides.
All articles

Writing
The one-screen cover letter: why 180 to 250 words gets read
Most hiring managers decide in the first two lines. Here is how to fit a full case for yourself on one screen, and what to cut first.

Job search
Match job-post keywords without sounding like a robot
Applicant tracking systems and recruiters both scan for the words in the job post. Here is how to use them in sentences a person would actually say.

Job search
Career change letters that lead with the overlap
When you switch fields, the reader’s first question is whether you can do this job. Answer it in the first paragraph with the work that already overlaps.
